What sucks is writing, writing, writing foreva, finally getting it juuuuuust right – and realizing you’ve meandered COMPLETELY off course in the meantime.
Then you have to work awfully hard… sometimes awkwardly hard… to make “what you wrote” fit with “the Call To Action.”
Quick fix –
Write the Call To Action first.
That way you always see it at the bottom of the page and know you’re working to get there.
Then go back and write the hook.
Then all you need to do is connect the two.
Have you tried this? Was it helpful? Let me know!
::::: Writamin #4 :::::
Write your CTA first
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