Imagine for a sec that you sell dishwashers.
What are you really selling?
It’s not a big clunky machine that washes dishes…
You’re selling time. Maybe that’s time with their kids, or at the gym, or just chilling watching Netflix.
Peace of mind. No worrying about the dirty dishes mounting in the sink.
What people GET is a dishwasher. What they BUY is time and peace of mind.
What they get is just the vehicle which gets them what they really want – the outcome!
::::: Writamin #52 :::::
What are you REALLY selling
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