[et_pb_section admin_label=”section” fullwidth=”on” specialty=”off” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″][et_pb_fullwidth_post_title admin_label=”Fullwidth Post Title” title=”on” meta=”on” author=”off” date=”off” categories=”off” comments=”off” featured_image=”on” featured_placement=”background” parallax_effect=”off” parallax_method=”on” text_orientation=”center” text_color=”light” text_background=”on” text_bg_color=”rgba(25,25,25,0.66)” module_bg_color=”rgba(255,255,255,0)” title_all_caps=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” title_font_size=”33px” title_line_height=”1.3em” custom_padding=”125px||125px|”]
[/et_pb_fullwidth_post_title][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”on”][et_pb_column type=”3_4″ specialty_columns=”3″][et_pb_row_inner admin_label=”Row”][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”3_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” text_font_size=”16″ text_line_height=”1.8em” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_padding=”||20px|”]
I love repurposing content. Why do the work twice? Exactly.
Here’s a recipe for fabulously using the power of Facebook Live to reverse-engineer your content strategy. Since (most importantly, your own) content is the backbone of your social media strategy, you
[/et_pb_text][et_pb_image admin_label=”Image” src=”http://www.thecopypro.com/wp-content/uploads/2016/08/Major-Content-Hack-Reverse-engineer-blog-from-Facebook-Live-Facebook.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”off” sticky=”off” align=”center” max_width=”600px” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” /][et_pb_text admin_label=”Heading” background_layout=”light” text_orientation=”left” text_font_size=”25″ text_text_color=”#2fabc4″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_padding=”40px|||”]
Why Facebook Live?
[/et_pb_text][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” text_font_size=”16″ text_line_height=”1.8em” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_padding=”||20px|”]
That oh-so-important Facebook newsfeed? You’ll likely get in there by making a Facebook Live video. The feed is currently optimized to showcase these videos so you’ll have far better a chance to be featured in the feed using a live video than any other kind of post.
See how you can work the Facebook algorithm to your advantage? Sa-weet!
Plus, these videos have longevity far beyond the actual live broadcast. It’s not unheard of have wild views of a video after the broadcast is finished – even ten times time more than the Page’s follower count. Doesn’t that sound juicy? Yep, I think so.
But, as I love to say, don’t build your house on rented land. Plus, you’ve already done the work – don’t let it just sit on Facebook and get lost on your Page, never to be seen again! Let’s leverage the work you’ve already done to make the most of it. Major content hack ahead!
[/et_pb_text][/et_pb_column_inner][/et_pb_row_inner][et_pb_row_inner admin_label=”Row”][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”3_4″][et_pb_text admin_label=”Heading” background_layout=”light” text_orientation=”left” text_font_size=”25″ text_text_color=”#2fabc4″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_padding=”40px|||”]
Make Facebook Live video
[/et_pb_text][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” text_font_size=”16″ text_line_height=”1.8em” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
Record your live video using your phone. Easy enough, right?
Now when you finish the broadcast, you’ll get the option to save the video to your phone. Slide the button so it’ll save the file.
Now you have video footage you can do whatever you’d like with! You can edit it if you want to get really fancy – remove the beginning/end, add an intro or outro, or however you want to spice it up. Or just leave it as is.
[/et_pb_text][/et_pb_column_inner][/et_pb_row_inner][et_pb_row_inner admin_label=”Row”][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”3_4″][et_pb_image admin_label=”Image” src=”http://www.thecopypro.com/wp-content/uploads/2016/08/Major-Content-Hack-1.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”off” sticky=”off” align=”center” max_width=”600px” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_image][/et_pb_column_inner][/et_pb_row_inner][et_pb_row_inner admin_label=”Row”][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”3_4″][et_pb_text admin_label=”Heading” background_layout=”light” text_orientation=”left” text_font_size=”25″ text_text_color=”#2fabc4″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_padding=”40px|||”]
Upload it to YouTube
[/et_pb_text][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” text_font_size=”16″ text_line_height=”1.8em” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
YouTube is the 2nd largest search engine in the world – and has the LEAST competition. Sounds good, right?
Tip: If the easy-breezy live video style doesn’t reflect your brand’s other videos, you can create a separate playlist for you live videos. The dimensions of these videos isn’t the same as YouTube so you’ll have the black edges and slightly lower quality – but I think it’s totally OK if you put it in a ‘Live Video Replay’ playlist so people aware.
Once the video is uploaded, get the code to embed the video.
Click ‘Share’ and then choose ‘Embed.’ Here is the code you can paste in your blog so you will have the video on your blog post.
[/et_pb_text][/et_pb_column_inner][/et_pb_row_inner][et_pb_row_inner admin_label=”Row”][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”3_4″][et_pb_image admin_label=”Image” src=”http://www.thecopypro.com/wp-content/uploads/2016/08/Major-Content-Hack-2-Embed-YouTube-video.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”off” sticky=”off” align=”center” max_width=”600px” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_image][/et_pb_column_inner][/et_pb_row_inner][et_pb_row_inner admin_label=”Row”][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”3_4″][et_pb_text admin_label=”Heading” background_layout=”light” text_orientation=”left” text_font_size=”25″ text_text_color=”#2fabc4″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_padding=”40px|||”]
Have the video transcribed
[/et_pb_text][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” text_font_size=”16″ text_line_height=”1.8em” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
Rev.com is a secret weapon of mine.
You can send the link to your YouTube video here, and they will create a transcript of the video for you! It’s inexpensive and efficient – the turnaround time is super quick!
[/et_pb_text][/et_pb_column_inner][/et_pb_row_inner][et_pb_row_inner admin_label=”Row”][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”3_4″][et_pb_image admin_label=”Image” src=”http://www.thecopypro.com/wp-content/uploads/2016/08/Major-Content-Hack-Reverse-engineer-blog-from-Facebook-Live-Pinterest.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”off” sticky=”off” align=”center” max_width=”400px” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_image][/et_pb_column_inner][/et_pb_row_inner][et_pb_row_inner admin_label=”Row”][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”3_4″][et_pb_text admin_label=”Heading” background_layout=”light” text_orientation=”left” text_font_size=”25″ text_text_color=”#2fabc4″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_padding=”40px|||”]
Paste the transcript into your blog post
[/et_pb_text][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” text_font_size=”16″ text_line_height=”1.8em” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
Now after a quick edit, all you need to do is copy and paste the transcript into your blog post – and you’ve got all the text you need.
[/et_pb_text][/et_pb_column_inner][/et_pb_row_inner][et_pb_row_inner admin_label=”Row”][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”3_4″][et_pb_text admin_label=”Heading” background_layout=”light” text_orientation=”left” text_font_size=”25″ text_text_color=”#2fabc4″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_padding=”40px|||”]
Content complete!
[/et_pb_text][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” text_font_size=”16″ text_line_height=”1.8em” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
A blog post searchable on both YouTube, the ‘regular’ web – and all done from a quick Facebook Live video? That’s a SERIOUSLY powerful hack.
You managed to get onto some of the most important content search and distribution platforms (Facebook, YouTube, Google) by reverse engineering that one video!
[/et_pb_text][/et_pb_column_inner][/et_pb_row_inner][et_pb_row_inner admin_label=”Row”][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”3_4″][et_pb_text admin_label=”Signoff” background_layout=”light” text_orientation=”left” text_font_size=”18″ text_line_height=”1.8em” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
To powerfully performing content,
[/et_pb_text][et_pb_image admin_label=”Katie signature” src=”http://www.thecopypro.com/wp-content/uploads/2016/03/xoxo-momo-1.png” show_in_lightbox=”off” url_new_window=”off” animation=”off” sticky=”off” align=”left” max_width=”150px” force_fullwidth=”off” always_center_on_mobile=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” use_overlay=”off”]
[/et_pb_image][/et_pb_column_inner][/et_pb_row_inner][et_pb_row_inner admin_label=”Row” padding_mobile=”off” use_custom_gutter=”off” gutter_width=”3″ column_padding_mobile=”on” make_equal=”off” parallax_1=”off” parallax_method_1=”off” background_color_1=”rgba(216,216,216,0)” padding_right_1=”15px” padding_left_1=”15px”][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”3_4″][et_pb_divider admin_label=”Divider” color=”#81d8d0″ show_divider=”on” divider_style=”solid” divider_position=”top” divider_weight=”1″ hide_on_mobile=”off”]
[/et_pb_divider][et_pb_text admin_label=”Call To Action” background_layout=”light” text_orientation=”left” text_font_size=”20″ text_line_height=”1.8em” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_font=”Bree Serif||||” text_text_color=”#2fabc4″]
If you have a business, come on in to my cozy Facebook group! We love chatting about biz-centric stuff. See ya there!
[/et_pb_text][et_pb_post_nav admin_label=”Post Navigation” in_same_term=”off” hide_prev=”off” hide_next=”off” prev_text=”Read previous post!” next_text=”Read next post!” title_font_size=”18″ use_border_color=”on” border_color=”#ffffff” border_style=”solid” title_font=”|on|||” saved_tabs=”all” global_module=”12651″] [/et_pb_post_nav][et_pb_comments admin_label=”Comments” show_avatar=”on” show_reply=”on” show_count=”on” background_layout=”light” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_button=”off” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″]
[/et_pb_comments][/et_pb_column_inner][/et_pb_row_inner][/et_pb_column][et_pb_column type=”1_4″][et_pb_sidebar admin_label=”Sidebar” orientation=”left” area=”sidebar-1″ background_layout=”light” remove_border=”off”]
[/et_pb_sidebar][/et_pb_column][/et_pb_section][et_pb_section admin_label=”Section” global_module=”11171″ fullwidth=”off” specialty=”off” background_image=”http://www.thecopypro.com/wp-content/uploads/2016/01/BackgroundParallexBlue.png” transparent_background=”off” allow_player_pause=”off” inner_shadow=”on” parallax=”on” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row global_parent=”11171″ admin_label=”Row”][et_pb_column type=”1_3″][et_pb_text global_parent=”11171″ admin_label=”Text” background_layout=”dark” text_orientation=”center” text_font_size=”28″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
Love this?
[/et_pb_text][et_pb_text global_parent=”11171″ admin_label=”Text” background_layout=”dark” text_orientation=”left” text_font_size=”18″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
There’s more great stuff where this came from! I love putting together my (mostly) weekly tips to help you grow your business.
[/et_pb_text][/et_pb_column][et_pb_column type=”2_3″][et_pb_signup global_parent=”11171″ admin_label=”Email Optin” provider=”mailchimp” mailchimp_list=”7bbd4ec670″ aweber_list=”none” button_text=”Give me tips!” use_background_color=”on” background_color=”rgba(126,190,197,0)” background_layout=”dark” text_orientation=”left” use_focus_border_color=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_button=”off” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″ header_font_size=”28″ body_font_size=”18″] [/et_pb_signup][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” global_module=”11170″ fullwidth=”off” specialty=”off” background_image=”http://www.thecopypro.com/wp-content/uploads/2016/01/BackgroundParallexPink.png” transparent_background=”off” allow_player_pause=”off” inner_shadow=”on” parallax=”on” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row global_parent=”11170″ admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” padding_bottom_2=”40px” column_padding_mobile=”on”][et_pb_column type=”1_3″][et_pb_image global_parent=”11170″ admin_label=”Image” src=”http://www.thecopypro.com/wp-content/uploads/2016/01/katieshow4-copy.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”left” sticky=”on” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
[/et_pb_image][/et_pb_column][et_pb_column type=”2_3″][et_pb_text global_parent=”11170″ admin_label=”Text” background_layout=”dark” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_font_size=”28″]
And in case we haven’t met yet…
[/et_pb_text][et_pb_text global_parent=”11170″ admin_label=”Text” background_layout=”dark” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_font_size=”16″]
Hi! I’m Katie Momo. I help businesses grow through strategic digital marketing + engaging social media.
Let’s showcase your business’ personality online so you can build rich, lasting, and profitable relationships. I’ll help you connect with your ideal clients – whether located on the other side of town or other side of the world. A stellar social strategy, combined with fabulous Facebook ad funnels, makes for a fiercely effective system.
When I’m not helping businesses become socially savvy, I enjoy jogging slowly over short distances, dancing like nobody’s watching, and hunting for the perfect latte. I pride myself for only falling down the rabbit hole of Home and Garden Television once a week.
[/et_pb_text][et_pb_button global_parent=”11170″ admin_label=”Button” button_url=”http://www.thecopypro.com/work-with-us/” url_new_window=”off” button_text=”Let’s grow your business!” button_alignment=”center” background_layout=”dark” custom_button=”on” button_border_width=”5″ button_letter_spacing=”0″ button_use_icon=”default” button_icon=”%%28%%” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″]
[/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section]