[et_pb_section admin_label=”section” background_image=”http://www.thecopypro.com/wp-content/uploads/2017/01/tidafors.jpg” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″ fullwidth=”on” specialty=”off” disabled=”off”][et_pb_fullwidth_post_title admin_label=”Fullwidth Post Title” title=”on” meta=”on” author=”off” date=”off” date_format=”M j, Y” categories=”off” comments=”off” featured_image=”on” featured_placement=”background” parallax_effect=”off” parallax_method=”on” text_orientation=”center” text_color=”light” text_background=”on” text_bg_color=”rgba(25,25,25,0.39)” title_font_size=”33px” title_line_height=”1.3em” title_all_caps=”off” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” custom_padding=”125px||125px|” disabled=”off”]
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Craigslist.
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The place where stuff goes to die.
Have you ever tried to sell your stuff on Craigslist? It’s a painful endeavour.
Crickets. Bartering. Missed appointments. Rude!
Unless you write badass ads.
When we decided to pick up and move across the country we chose to offload some stuff first. Cue Craigslist.
[/et_pb_text][/et_pb_column_inner][/et_pb_row_inner][et_pb_row_inner admin_label=”row_inner” padding_mobile=”off” use_custom_gutter=”off” make_equal=”off” column_padding_mobile=”off” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” disabled=”off”][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”3_4″][et_pb_image admin_label=”Image” src=”http://www.thecopypro.com/wp-content/uploads/2017/01/tidafors.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”off” sticky=”off” align=”center” max_width=”400px” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” disabled=”off”]
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So most ads there do pretty poorly.
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Most ads are written somethin’ like this:
Brown couch. U pick up. $X firm.
Yaaaaaaawn.
I’d had crummy selling experiences years ago on Craigslist and was NOT enthused at the prospect of doing it again.
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Then I had a lightbulb moment.
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What if I wrote Craigslist ads the same way I’d write copy for my business?
The ultimate litmus test.
The result?
Full price. No bartering.
Fast. Sold on the first showing.
And funnily enough… People were trying to one-up each other, racing to squeeze in a viewing before anyone else.
I had to send a lot of ‘sorry, it’s already gone’ emails. One lady came back begging to know if I ‘happened to have another one just like it.’ (erm, no.)
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Great ads, great sales
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Highly commoditized items, even IKEA furniture, will sell well with the right audience, price, and if people understand the value.
They’d imagined it in their lives, had mentally kicked back and watched Netflix, and could see it was the right fit for them.
So remember… give people what they need to hear/see to imagine it in their life already. What is the result? It’s much better than Brown couch. U pick up. $X firm.
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So here’s one…
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…and the other!
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I’d wanted to buy this couch again after the move because it was soooo comfortable… but we found out the quality of the new Tidafors was totally different! Not the same at all. (It only took us 2 months to find a couch we otherwise wanted… and another 6 weeks to get it delivered!)
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Love this?
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There’s more great stuff where this came from! I love putting together my (mostly) weekly tips to help you grow your business.
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And in case we haven’t met yet…
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Hi! I’m Katie Momo. I help businesses grow through strategic digital marketing + engaging social media.
Let’s showcase your business’ personality online so you can build rich, lasting, and profitable relationships. I’ll help you connect with your ideal clients – whether located on the other side of town or other side of the world. A stellar social strategy, combined with a fabulously well-written site, makes for a fiercely effective system.
When I’m not helping businesses become socially savvy, I enjoy jogging slowly over short distances, dancing like nobody’s watching, and hunting for the perfect latte. I pride myself for only falling down the rabbit hole of Home and Garden Television once a week.
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