[et_pb_section admin_label=”section” fullwidth=”on” specialty=”off” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″][et_pb_fullwidth_post_title admin_label=”Fullwidth Post Title” title=”on” meta=”on” author=”off” date=”off” categories=”off” comments=”off” featured_image=”on” featured_placement=”background” parallax_effect=”on” parallax_method=”on” text_orientation=”center” text_color=”light” text_background=”on” text_bg_color=”rgba(25,25,25,0.39)” module_bg_color=”rgba(255,255,255,0)” title_all_caps=”off” meta_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” title_font_size=”33px” title_line_height=”1.3em” custom_padding=”125px||125px|”]
[/et_pb_fullwidth_post_title][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”on”][et_pb_column type=”3_4″ specialty_columns=”3″][et_pb_row_inner admin_label=”Row”][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”3_4″][et_pb_text admin_label=”Heading” background_layout=”light” text_orientation=”left” text_font_size=”25″ text_text_color=”#2fabc4″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_line_height=”1.8em”]
This is a PSA for your site.
[/et_pb_text][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” text_font_size=”15″ text_line_height=”1.8em” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
Yep, that’s right. A public safety announcement for your site (and marketing).
‘Cuz things can get really hairy if you don’t use the right font.
[/et_pb_text][et_pb_code admin_label=”Code” max_width=”550px”]<iframe width=”560″ height=”315″ src=”https://www.youtube-nocookie.com/embed/39JYFY0jP2w?showinfo=0″ frameborder=”0″ allowfullscreen></iframe>[/et_pb_code][/et_pb_column_inner][/et_pb_row_inner][et_pb_row_inner admin_label=”Row”][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”3_4″][et_pb_text admin_label=”Heading” background_layout=”light” text_orientation=”left” text_font_size=”25″ text_text_color=”#2fabc4″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_padding=”15px|||”]
Here’s what happens…
[/et_pb_text][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” text_font_size=”15″ text_line_height=”1.8em” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
When we’re designing our website, we’re usually on the desktop version – so everything is big and clear. It’s easy to see. But most people that come to our website won’t be using the desktop version right away.
What happens is all of the stuff gets shrunk down so it’s teeny teeny tiny. What looked really cool on the desktop version may not look so hot (or even legible) on mobile.
[/et_pb_text][/et_pb_column_inner][/et_pb_row_inner][et_pb_row_inner admin_label=”Row”][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”3_4″][et_pb_divider admin_label=”Divider” color=”#81d8d0″ show_divider=”on” divider_style=”solid” divider_position=”top” divider_weight=”1″ hide_on_mobile=”off”]
[/et_pb_divider][et_pb_text admin_label=”Heading” background_layout=”light” text_orientation=”left” text_font_size=”25″ text_text_color=”#2fabc4″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_padding=”15px|||”]
Step back and get perspective
[/et_pb_text][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” text_font_size=”15″ text_line_height=”1.8em” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
I was talking to a lady earlier this week and she was planning to do something that involved the word kickstart.
I happen to see it when I was on my mobile, and on a small screen it actually looked like… hickstart.
Which, if your brand was kind of country-ish, could be kind of cute! However, this totally wasn’t what she was going for.
[/et_pb_text][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” text_font_size=”15″ text_line_height=”1.8em” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
Her solution?
She ended up changing the word completely because it work with the font that she really wanted to use. So, that’s one option – find a different word which works.
But what I recommend doing instead is finding a whole new font altogether. ‘Cuz if it’s giving you problems now, it probably will later on.
[/et_pb_text][/et_pb_column_inner][/et_pb_row_inner][et_pb_row_inner admin_label=”Row”][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”3_4″][et_pb_divider admin_label=”Divider” color=”#81d8d0″ show_divider=”on” divider_style=”solid” divider_position=”top” divider_weight=”1″ hide_on_mobile=”off”]
[/et_pb_divider][et_pb_text admin_label=”Heading” background_layout=”light” text_orientation=”left” text_font_size=”25″ text_text_color=”#2fabc4″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_padding=”15px|||”]
Welp. I have a much worse story.
[/et_pb_text][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” text_font_size=”15″ text_line_height=”1.8em” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
I used the word click with a script font – and scripty fonts are definitely the most challenging to work with.
Your typical Arial font will probably be fairly legible no matter what. Times New Roman, same thing. But the scripty ones can be tough!
So with click, in its shrunk-down mobile scripty glory… the c and the l looked like a d.
…So, yeah.
[/et_pb_text][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” text_font_size=”15″ text_line_height=”1.8em” use_border_color=”off” border_color=”#ffffff” border_style=”solid” background_color=”rgba(129,216,208,0.14)” custom_padding=”15px|15px|15px|15px”]
Essentially, if you want to be clear that you want people to click here and not d*ck here, be very aware of what it looks like on both the desktop and the mobile version.
[/et_pb_text][/et_pb_column_inner][/et_pb_row_inner][et_pb_row_inner admin_label=”Row”][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”3_4″][et_pb_divider admin_label=”Divider” color=”#81d8d0″ show_divider=”on” divider_style=”solid” divider_position=”top” divider_weight=”1″ hide_on_mobile=”off”]
[/et_pb_divider][et_pb_text admin_label=”Heading” background_layout=”light” text_orientation=”left” text_font_size=”25″ text_text_color=”#2fabc4″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_padding=”15px|||”]
A fresh set of eyes
[/et_pb_text][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” text_font_size=”15″ text_line_height=”1.8em” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
I always like to try and review my page or, even better, have somebody else with fresh eyes look over itso they’re not anticipating what I’m trying to say.
[/et_pb_text][/et_pb_column_inner][/et_pb_row_inner][et_pb_row_inner admin_label=”Row”][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”3_4″][et_pb_text admin_label=”Signoff” background_layout=”light” text_orientation=”left” text_font_size=”18″ text_line_height=”1.8em” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
To writing which looks great on screens of all sizes,
[/et_pb_text][et_pb_image admin_label=”Katie signature” src=”http://www.thecopypro.com/wp-content/uploads/2016/03/xoxo-momo-1.png” show_in_lightbox=”off” url_new_window=”off” animation=”off” sticky=”off” align=”left” max_width=”150px” force_fullwidth=”off” always_center_on_mobile=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” use_overlay=”off”]
[/et_pb_image][/et_pb_column_inner][/et_pb_row_inner][et_pb_row_inner admin_label=”Row” padding_mobile=”off” use_custom_gutter=”off” gutter_width=”3″ column_padding_mobile=”on” make_equal=”off” parallax_1=”off” parallax_method_1=”off” background_color_1=”rgba(216,216,216,0)” padding_right_1=”15px” padding_left_1=”15px”][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”3_4″][et_pb_divider admin_label=”Divider” color=”#81d8d0″ show_divider=”on” divider_style=”solid” divider_position=”top” divider_weight=”1″ hide_on_mobile=”off”]
[/et_pb_divider][et_pb_text admin_label=”Call To Action” background_layout=”light” text_orientation=”left” text_font_size=”20″ text_line_height=”1.8em” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_font=”Bree Serif||||” text_text_color=”#2fabc4″]
Have you had any unexpected font-related disasters? Leave a me a note in the comments about it!
[/et_pb_text][et_pb_comments admin_label=”Comments” show_avatar=”on” show_reply=”on” show_count=”on” background_layout=”light” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_button=”off” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″]
[/et_pb_comments][/et_pb_column_inner][/et_pb_row_inner][/et_pb_column][et_pb_column type=”1_4″][et_pb_sidebar admin_label=”Sidebar” orientation=”left” area=”sidebar-1″ background_layout=”light” remove_border=”off”]
[/et_pb_sidebar][/et_pb_column][/et_pb_section][et_pb_section admin_label=”Section” global_module=”11171″ fullwidth=”off” specialty=”off” background_image=”http://www.thecopypro.com/wp-content/uploads/2016/01/BackgroundParallexBlue.png” transparent_background=”off” allow_player_pause=”off” inner_shadow=”on” parallax=”on” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row global_parent=”11171″ admin_label=”Row”][et_pb_column type=”1_3″][et_pb_text global_parent=”11171″ admin_label=”Text” background_layout=”dark” text_orientation=”center” text_font_size=”28″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
Love this?
[/et_pb_text][et_pb_text global_parent=”11171″ admin_label=”Text” background_layout=”dark” text_orientation=”left” text_font_size=”18″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
There’s more great stuff where this came from! I love putting together my (mostly) weekly tips to help you grow your business.
[/et_pb_text][/et_pb_column][et_pb_column type=”2_3″][et_pb_signup global_parent=”11171″ admin_label=”Email Optin” provider=”mailchimp” mailchimp_list=”7bbd4ec670″ aweber_list=”none” button_text=”Give me tips!” use_background_color=”on” background_color=”rgba(126,190,197,0)” background_layout=”dark” text_orientation=”left” use_focus_border_color=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_button=”off” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″ header_font_size=”28″ body_font_size=”18″] [/et_pb_signup][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” global_module=”11170″ fullwidth=”off” specialty=”off” background_image=”http://www.thecopypro.com/wp-content/uploads/2016/01/BackgroundParallexPink.png” transparent_background=”off” allow_player_pause=”off” inner_shadow=”on” parallax=”on” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row global_parent=”11170″ admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” padding_bottom_2=”40px” column_padding_mobile=”on”][et_pb_column type=”1_3″][et_pb_image global_parent=”11170″ admin_label=”Image” src=”http://www.thecopypro.com/wp-content/uploads/2016/01/katieshow4-copy.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”left” sticky=”on” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
[/et_pb_image][/et_pb_column][et_pb_column type=”2_3″][et_pb_text global_parent=”11170″ admin_label=”Text” background_layout=”dark” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_font_size=”28″]
And in case we haven’t met yet…
[/et_pb_text][et_pb_text global_parent=”11170″ admin_label=”Text” background_layout=”dark” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_font_size=”16″]
Hi! I’m Katie Momo. I help businesses grow through strategic digital marketing + engaging social media.
Let’s showcase your business’ personality online so you can build rich, lasting, and profitable relationships. I’ll help you connect with your ideal clients – whether located on the other side of town or other side of the world. A stellar social strategy, combined with fabulous Facebook ad funnels, makes for a fiercely effective system.
When I’m not helping businesses become socially savvy, I enjoy jogging slowly over short distances, dancing like nobody’s watching, and hunting for the perfect latte. I pride myself for only falling down the rabbit hole of Home and Garden Television once a week.
[/et_pb_text][et_pb_button global_parent=”11170″ admin_label=”Button” button_url=”http://www.thecopypro.com/work-with-us/” url_new_window=”off” button_text=”Let’s grow your business!” button_alignment=”center” background_layout=”dark” custom_button=”on” button_border_width=”5″ button_letter_spacing=”0″ button_use_icon=”default” button_icon=”%%28%%” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″]
[/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section]