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It’s that season again! You know. Girl Guide cookie season. (AKA Girl Scouts if you’re in the USA). They’re the good ones, too – vanilla and chocolate!
Practically every street corner you’ll find a Girl Guide perched timidly by a box of cookies, with a parent hovering at arm’s reach.
Tempting as they are, I walked past every single one – until this one.
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The girl was standing with her box of cookies and a handmade sign which read, “free joke when you buy a box of cookies”
Well. That’s a new one! I took my wrinkled five dollar bill out of my wallet. I usually reserve my GG cookie purchases for the children of people I know, but this was a bonus I couldn’t refuse. I was totally impressed by this gal’s entrepreneurial spirit.
This add-on gave her a unique edge over all the other Guides hocking the same (delish) cookies. It gave her a totally unique selling point – one which tipped sales in her favour.
Here’s some tips for making your own sales bonus!
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Content rules
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Content is the perfect bonus.
A PDF, audio guide, video, or in-person bonus (like this one!) is ideal. For all of those aside from the one-to-one interaction, it’s totally scalable – do the work once and you’re good to go.
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It doesn’t have to cost you anything
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Making a content upgrade, like mentioned above, doesn’t need to cost any more than your time.
You don’t have to order/manufacture/ship anything so you avoid all those costs.
In fact, you might have all the content already – just repackage it in an easy-to-consume bonus. A collection of related blog posts organized into a downloadable PDF may be all you need! Check out what’s you already have to make a perfect add on.
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Make it time limited
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In the hot summer sun this girl, her dad, and her offer wouldn’t be around long. Another hour or two at best. Heck, even the cookies themselves are only available a few weeks a year! If I wanted to cash in, I was going to have to act now. So I did.
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Time to make your own brilliant bonus!
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Make like a Girl Guide/Girl Scout and see where you can create a bonus to inspire sales! Remember, it doesn’t have to be overly complicated, time consuming to make, or expensive. A little treat may be just enough to inspire action.
(BTW, I don’t remember what the joke is – but it was cookie related, which was a nice touch!)
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To cookies and content,
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If you have a business, come on in to my cozy Facebook group! We love chatting about biz-centric stuff. See ya there!
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Love this?
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There’s more great stuff where this came from! I love putting together my (mostly) weekly tips to help you grow your business.
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And in case we haven’t met yet…
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Hi! I’m Katie Momo. I help businesses grow through strategic digital marketing + engaging social media.
Let’s showcase your business’ personality online so you can build rich, lasting, and profitable relationships. I’ll help you connect with your ideal clients – whether located on the other side of town or other side of the world. A stellar social strategy, combined with fabulous Facebook ad funnels, makes for a fiercely effective system.
When I’m not helping businesses become socially savvy, I enjoy jogging slowly over short distances, dancing like nobody’s watching, and hunting for the perfect latte. I pride myself for only falling down the rabbit hole of Home and Garden Television once a week.
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