How copywriting makes you a mad scientist ‘Use an emotional hook!’ is something you hear AllTheTime about copy. But WHYYYY?!?? And is it *really* that important? Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) 7 Comments Arnab Sinha on April 18, 2017 at 4:44 AM Hahaha, This explanation of copywriting and engaging emotions is so funny and awesome. Lol nice 1. Reply Katie Momo on April 18, 2017 at 1:28 PM Thank you so much!! These videos are a beast to put together but I LOVE when I have the chance to! It totally makes my day to hear people enjoy them ❤️ Reply Arnab Sinha on April 18, 2017 at 1:33 PM yaa… the kind of effort that goes into creating and editing must be enormous…. so professional and so entertaining. wow! ❤️ it 🙂 btw your personality just oozes out in these vidoes and its super awesome. Reply Arnab Sinha on April 18, 2017 at 1:35 PM or don’t turn down a good glass of wine… oww thank you 🙂 😀 Reply Katie Momo on April 18, 2017 at 1:44 PM I know my tag line is The Copy Pro, but I’m really all about communication in general. Even though it *feels* different, writing and video are just shades apart! I love helping people bring their own spark to whatever medium they’re using. (My spark happens to be ‘quirky’ lol!) And yeah there’s def a reason I didn’t become a life coach… my life advice should not always be taken 😂🥂 Reply Arnab Sinha on April 18, 2017 at 1:58 PM Yaa absolutely… I admire the quirky style in your communications. In fact, I shared this with my elder sis Pia who’s a writer too and loves doing video. She really liked your style. Reply Katie Momo on April 18, 2017 at 2:27 PM Arnab awesome! Thank you so much!! I look forward to seeing Pia’s videos too! ❤️ Reply Submit a Comment Cancel replyYour email address will not be published. Required fields are marked *Comment Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Notify me of follow-up comments by email. Notify me of new posts by email.