This story helped
Ali Daniel from Punch Drunk Soul knew there was a chance to hit her launch outta the park.
She had TONS of great ideas - but was running out of time.
“What’s the 20% I can do RIGHT NOW that gets 80% of the results?”
So we doubled down on fine-tuning her stories.
She TRIPLED her previous launch - and smashed her ‘stretch’ goal by an extra $6,000.
We'll dive into the #1 story she used real quick
Let's see why this story works
Ever been sucked into a Netflix marathon… without meaning to?
It's not my fault I bingewatched Suits - we’re hardwired to pay attention to stories.
See, story used to be the only way to share info like don’t eat those berries, Gruk died from them.
And since stories are loaded with important deets, we're up to 22X more likely to remember a story than plain fact.
Heck yes, I'd like my dream customer to remember me (You too??)
We're told ‘giving value’ sets you apart from the competition.
See, this theory doesn’t work when errrrryone peddles the same info.
Stories make you STAND OUT:
No one else has your experiences
No one else has your perspective
No one else has your customer success stories
That's one hundo percent all-original content, baby!
And as we know, it's super freakin' memorable content. #WIN
Then there's the unusual feel-good way to more sales...
You’ve probably heard that people buy based on emotion.
That's cool and all... but HOW do you stir up those buying feelings?
Welp, stories trigger chemicals which give us #allthefeels.
Cortisol makes us feel tension...
Oxytocin makes us care...
Dopamine leaves us feeling good and wanting MORE.
Stories are rad because they're naturally persuasive - and have "buy now!" emotions baked right in
Sweet. So the #1 kind of story to share...
I know that's probably not surprising.
But what IS surprising is how it works.
Of course it's social proof that shows you can package up success and pass it along to others.
There's way more to it tho - there's SERIOUS sales psychology here. Let's dig in so you make the most of it.
Shameless bathroom selfie!
“You’re freaking BRILLIANT in the kitchen. Seriously, you gotta DO something with this!”
My friend Cassie (in the middle) is an amazing chef - but after 10 years in a restaurant, she’d it up to HERE.
She loves EVERYTHING food, but had no idea what to do with this expertise.
I told her about people who built successful online businesses around cooking. (Now she’s started her biz journey!)
See, the right story works because...
Your brain on story can’t tell what’s real and what’s imagined. It acts the same. This is strong stuff, yo!
When you listen to a story, your brain latches on and goes for a ride.
So for just a few seconds, it FEELS like you’ve accomplished That Thing.
Once you have that pathway in the brain it’s a LOT easier for someone to say ‘yes!’ since they feel it's possible.
And you'll love dis...
Let's face it, tooting your own horn sucks.
On the flipside, it's fun to talk about OTHER people doing cool stuff.
So this is the sweet spot where you get to talk about other people while growing your business.
And it gets people pushing your (buy) buttons...
When I was 13 my BFF ordered a Bowflex off a late-night infomercial.
“I'm gonna use it all the time!”
And she DID - to hang clothes off of
Anyway, you know how infomercials use before-and-after examples?
They’re powerful because the ‘old brain’ plays a BIG part in buying decisions - and it needs info that's easy to understand.
'Before and afters' give people what they need to confidently press the buy button.
So where should you use them?
So now you know
Curious about the other 3 stories?
How to tell stories so people say 'YES!'?
Want my ‘copy and paste’ template to gather these sweet success stories?
Cool, I got you covered.
I use these 4 stories all the time to since they…
Create interest and desire so people go “I want that!”...
Have your PayPal payments rolling in (even when you're out for coffee with a friend)...
Book up your calendar...
Drive traffic to your site and offers...
Stay top of mind - and be up to 22X more memorable...
Score sweet guests features and get on top-rated podcasts so you get in front of people who want what you've got...
It comes down to sharing
Tap into the hardwired human need for story to connect and convert
Full access to the whole minicourse!
Everything is quick, to the point, and gives both the background you need and practical tips to tell biz-boosting stories
The 4 stories every business must tell (and how to do it)
Get more people buying with the story which turns 'no' into 'yes'
6 ‘Hot Buttons’ which kick your story into high gear
The Spark Connection framework to build know, like + trust
Make people pay attention with 8 ways to tell captivating stories
200+ prompts which trigger stories that connect
The full program is regularly
Get it now for just $27!
It works for:
Low ticket offers
High ticket offers
And it will ALWAYS work because it’s based on human psychology, not some flash-in-the-pan tech or tool.
As a sales copywriter behind millions of dollars in sales, I know story is the ‘secret weapon’ of many businesses.
PLUS… and this is a big one… it doesn’t FEEL salesy.
When you use story, it oozes with persuasion and lets your personality shine. People literally can’t help themselves from paying attention. #win!
I'd wake up early to send a series of faxes (you read that right) all across the country promoting seminars and training workshops. Talk about the ultra-low-tech version of what I do today!
I’ve done everything from advertising with direct mail, magazines, Facebook ads, you name it.
I walked away from a Director of Marketing position to do my own thang.
One thing I know for sure is the RIGHT stories give you measurable growth in your business.
My clients use these stories everywhere.
Emails, sales pages, posts, ads, webinars, sales calls, Facebook Lives, interviews… *gasps for air* you get the picture!
No. I can barely shower every day, let alone market my business.
I send 1 email a week and make a couple social posts.
I’m not into the #hustle stuff, but if you want to use these every day, more power to you.
Assuming you send 1 email a week, you can use Story Sparks to fuel almost 4 years worth of email newsletters. (And that's not even repeating them - which you totally can!)
As soon as you sign up, the magical internet fairies go to work.
In just a few minutes you’ll have the email in your inbox giving you access to the private Stories That Convert dashboard with ALL the goodies ready and waiting for you to jump into. (No waiting.)
Yes yes yes yes and yes!
Stories work on human psychology. It doesn’t matter WHAT tech you use (or even no tech, if you work with people in person).
It works, and will always work.
▶︎ Turn no into yes WITHOUT being salesy
▶︎ Use the top 4 stories which grow your business
▶︎ Tap into irresistibly feel-good marketing people are hardwired to listen to
▶︎ Always know what to say in your emails and posts with 200+ specifically-designed prompts which get attention
▶︎ Build know, like and trust with the 3-step "Spark Connection Framework"
▶︎ Press the 6 Hot Buttons which turn any story into a powerful (and profitable) relationship builder