“This should be essential training for all online marketers "
- Ali Daniel, Punch Drunk Soul
Imagine having a sales page that ACTUALLY sells
Like, REALLY imagine...
The tingly high of “OMG someone joined my program!!!” and celebrating with a dance party in your kitchen to “Whoomp! (There It Is)”
Strutting outta the Apple store with a brand-new MacBook Pro cuz your weekend flash sale paid for it. Like getting it fo’ free, yo.
The rush of virtually high-fiving new members in your private Facebook Group as it surges with giddy dream customers who can’t WAIT to start.
Hells YES! This is what you're meant to do.
You’re here to serve, and you deserve to make dolla-dolla-bills doing so.
You’re damn proud of your program
It’s taken a lotta late nights, Voxes to biz besties, and caffeine to pull it together.
But if you’re like most brilliant program creators out there, you put your ALL into creating the program…
and maybe, kinda, sorta forgot this all-important piece:
How to get people to join
Huh. That’s the kicker, ain’t it?
Too often, amazing programs are left collecting digital dust
And if you're relying on that revenue (umm who isn’t??) it’s enough to turn your entrepreneurial dreams to dust too.
There’s usually 1 thing stopping your program from filling your bank account by the thousands.
Your ability to make people go “OMG I NEED THISSSS!!!”
People land on your page with PayPal deets at the ready, desperate for help.
But if it’s not clear you that can, they bounce right to your competitor…
And fork over that money that was meant to be YOURS.
It’s time you know how to get an effortless “yes!” from your dream customer (and have that sweet dinero in your pocket #ComeToMama)
Because you promised you’d never do THIS again...
Spoon Nutella straight from the jar at 1:37 AM the day of open cart, trying to cobble your sales page together.
Hear your spouse ask the loaded question “how’s the launch going?” Ugh, OBVS not great - and to make it worse you really thought “this is IT!!”
Hit a roadblock on your sales page cuz you don’t know what to say (or how to say it) and bail on that evergreen funnel... for, umm, months.
Your face when you think of the money you’ve left on the table:
The buck stops STARTS here
After helping clients sell over 12 million dollars in product I’ve learned a thing or two (thousand)
I walk you step-by-step to confidently creating a sales page that converts in...
Melissa's Smash Hit launched a brand-new membership to 135 members!
“We ended up with 135 members!!! ... And this is just the beginning VIP Founder launch!
Melissa Pruitt, Instaposts
I walk you through every section,
from the first trigger to final call to action
You get the complete sales page system and training
▹ Proven frameworks
▹ Quick actionable video training
▹ Real-life examples
▹ Starter copy
Take a sneak peek behind the scenes...
Wanna see inside Smash Hit Sales?
Take the Cha-CHING Challenge
Unlock your free 5-step challenge which is LOADED with wallet-opening buying psychology
See how to...
ᐉ Give someone the confidence to press the ‘BUY’ button
ᐉ Get procrastinators off the fence and into your program
ᐉ Help people find money so they can afford to join
ᐉ Strategically use "sticker shock" to make more sales
ᐉ Use this simple Farmers' Market pricing hack
A glimpse of just
10 powerful strategies for
bow-chicka-wow-wow sales copy
The ‘Mix N Match’ headline hack to create irresistible headlines, fast
The Hollywood secret for getting in your customer’s head
How to tap into the deep buying motivations they already have
The doctor technique which instantly establishes your authority
How to be your prospect’s Genie In A Bottle (grant their 3 wishes!)
The unusual (but effective way) to get people buying - that has nothing to do with icky high pressure scarcity
The “mic drop” strategy which makes your competition irrelevant
Tools to see exactly what works on your page (and what doesn’t)
How to create a compelling guarantee, even if you can’t promise results
Get customers to write your best copy FOR you
And there's plenty more where that came from.
It's all baked right into these....
2 sweet styles to choose from
short sales page outline
A quick-start outline for getting your page together, FAST. Most people whip this together in a day
long sales page outline
A solid foundation packed to the brim with all the sweet stuff to maximize conversions for high-ticket offers
"Do I have to use these outlines exactly as is?"
Nope. These proven ’training wheels’ give you a solid foundation. Everything is laid out in that particular order for a reason - but you’ve got total flexibility on how to put your page together.
The beauty of Smash Hit Sales is you build a page section by section, and you’re free to move them around so they suit you better. (Think of it like sales page Lego)
I've had a Smash Hitter who made back their ENTIRE investment for Smash Hit Sales using the One-Time-Offer page alone. That’s on TOP of using Smash Hit Sales for multiple successful membership subscription pages!
I even show you examples of real-life working sales page and how I’ve modified the outline for each one, so you can do it too.
It's designed for YOU, the entrepreneur
It’s your offer. You know it best. And with the right copy know-how, nobody’s more qualified to write about it than you.
Even if you've never 'written copy' before, you'll easily follow the step-by-step framework - no more overwhelm, overthinking, or second-guessing.
It’s clear, practical, and you'll be uncovering the message your dream customer NEEDS to hear within minutes of joining.
Here’s what struggling entrepreneurs miss
Your sales page is SO MUCH MORE than ‘the page people check before clicking the buy button'…
It’s the backbone of your ENTIRE sales process.
Everything in the sales phase should be pulled straight from your sales page:
Do your sales page FIRST and copy/paste/tweak for each piece. Did I just save you a crumpton of time? Ohhhh I think so!
But this is a double edged sword, my friend.
The good news - Do your sales page right and you’ll slash the amount of sales copy you need to create by 75%.
The bad news - Get it wrong and it throws a wrench in your entire launch. No pressure.
But don'cha worry, you don't have to do this alone
I share my step-by-step process for creating the most profitable page on your entire site in:
Jeff's Smash Hit Sales is the backbone of this "holy freakin’ cannoli" profitable funnel
"Katie! On $300 ad spend I made $2500… and guess what?? IT JUST HAPPENED AGAIN!
I should scale this thing, right? It's working.
And I just got a text that 2 clients booked, which brings in $5000 in revenue…
Holy freakin’ cannoli, THAT’S profitable!"
Jeff Feuerwerker, CIA Dog Training
to LOVE your sales page
Presell your product
You wake up at 3 am with an AWESOME product or program idea.
But ugh, you have to create it… launch it… hopefully sell it…
That was like Sandra. She messaged me feeling deflated it would take MONTHS to know if ‘great course idea’ would turn into dinero.
“Forget creating it! Presell that baby!” I had her whip together a short sales page, and by the end of the week she had $5000 in her account before she created a damn thing.
Wouldn’t it be nice to have proof in your PayPal account that your idea’s rad, BEFORE going down the rabbit hole of creating something? Heck yes.
Waitlist your program
Swap buttons from ‘join now’ to ‘join the waitlist’ and voilà - you collect perfect leads for the next time you open.
Like Ali, who sold over $11,000 to her tiny waitlist in an early bird offer before even officially launching.
No hoopla or emails on steroids - just a quick ‘hey are you still interested?’ convo and they were IN.
It’s the easiest way to launch without the stress.
Make money on demand
It was cart close for a launch strategy client and guess what happened - my computer crapped out at the 11th hour.
I pulled a product outta the vault for a flash sale to cover the cost of a new computer.
The next day I walked out of the Apple store, shiny new MacBook Pro in hand.
Sell anywhere, anytime
When you know how to sell, it doesn’t matter if it’s in a Google Doc, Facebook live, over coffee on Starbucks, or on a sales page.
Understanding what makes your product valuable to a customer and saying it in a way that they ‘get it’ is arguably THE MOST important skill for any entrepreneur.
Know how to sell, and you can do it anywhere - and in a way that feels good.
A rock-solid sales process
I ‘opened cart’ just minutes before boarding a 6-hour transatlantic flight to Portugal.
I turned on the sales page, flipped on ads, and sent launch emails right before putting my phone in Airplane Mode.
By the time I landed, sales had already been rolling in for hours.
A rock-solid sales process driven by your sales page makes me *fist pump* excited - better results with a fraction of the work.
That’s why sales pages got me like
Be like this guy,
Pssst... you might actually have fun with copy
(I sure do!)
I get it
You’ve tried writing a sales page before and it didn’t pan out
Maybe sales were waaaaay below the “standard” conversion rate - or you sold soul-crushing diddly squat.
Maybe you got frustrated AF and threw in the towel, accidentally slamming your MacBook shut a little too hard your half-finished Google Doc.
I’ve designed the ConverSALEsion Framework in Smash Hit Sales so you sidestep the 3 big stumbling blocks which trip you up...
You sound like a robot
You read your copy and it’s… bland. Stiff. BORING. Who is this person?? It doesn’t sound like you at ALL!
Somehow, it’s hard to translate ‘you’ into text. You just don’t come across on the page - you’re SO much better on person.
You’ve tried squeezing yourself into a fill-in-the-blank template and it feels major awk and ALL WRONG, like you’re wearing someone else’s clothes. Templates are handy, to a point... but they only take you so far.
That’s why the ConverSALEsion Framework is built around finding your voice and bringing your personality to the page - and even if ‘writing’ isn’t your thing, you’ll love this process.
It takes forever
Like, ‘haven’t touched that Google Doc sales page draft in months’ forever.
‘Haven’t launched this product because I can’t finish this page’ forever.
‘Not making money ‘cuz I can’t sell stuff’ forever.
How about we change that?
In Smash Hit Sales you’ll see not only how to write faster, you’ll ALSO use the ConverSALEsion Framework to get your best customers to write a ton of copy FOR you.
From the time they start writing, most people finish the short sales page outline in a day.
Let’s get your page done and out there ‘living it’s best life’ (AKA making sales)
You don't know what to say next
Straight up, you’re stuck on what to do (and how to do it).
How do you connect THIS part to THAT part?
Something’s missing, but you’re not sure what.
You second-guess yourself and waffle between false starts and deleting stuff you thought was awesome, like, 10 minutes ago.
The doubts creep in and minor bumps in the road end up completely derailing you.
Okaaaaaay, so maybe you've bingewatched 3 different series since the last attempt at drafting your sales page. Normal, right?
You need a clear, simple, yet comprehensive framework to follow so you know EXACTLY what to do every step of the way.
Shameless plug - it’s in Smash Hit Sales. C'mon in
If you’re OVER second-guessing, procrastinating, or sounding stiff and boring in copy, you’ll love Smash Hit Sales.
Let’s get your sales page done-zo!
What makes this different from errrrything else out there?
Most sales page courses focus on JUST the copy itself.
Plus, you're left high and dry to fend for yourself. You wonder "am I doing this right?' and this lack of confidence holds you back from going BIG.
I've got your back, yo.
There’s a lot that goes into a high-converting page, which is why you get access to all these.
Get my million-dollar copy brain on your page.
You write it, I give it the final polish and sparkle!
The Polish Your Page bonus is included in the Premium and Professional options.
My hourly sessions are usually $1000 alone - which means this is like getting the ENTIRE Smash Hit Sales Page program for free.
See what a Smash Hitter says about the Page Polish...
[Value: $1,000] Included in Smash Hit Sales Premium + Professional
After I’ve Polished Your Page, I record a video walkthrough explaining what I’ve done.
I want you to have a firm grasp about what works to sell your product.
That’s why I give you personalized advice and share behind-the-scenes advice about what I’ve done so you can ‘rinse and repeat’ my personalized tips any time you go to sell your product - whether it’s on the page, email, Facebook Live, wherever!
I may touch on anything from explaining why I shifted the positioning, reordered segments, give suggestions about stuff to add later, even ideas to split test.
I record and send with your Polished Page so you can start plugging your brand-spankin’ new copy into your website ASAP.
[Value: $250] Included in Smash Hit Sales Premium + Professional
See exactly how to squeeze the most sales out of your page.
Every single percentage point your page converts higher can be hundreds, thousands, or hundreds of thousands more dollars in your Stripe account.
It’s like peeking into the mind of your future customers and seeing what tweaks to make to get more “Yesses!”
[Value: $99] Included in Smash Hit Sales
The ultimate sales page style guide. (And handy for other pages too!)
Because a sales page ain’t just words - design and copy are like this
And you’ve got to nail BOTH to get people pressing the buy button.
Truth is, what most web designers do is not conducive to sales. The trend right now is to focus on pretty pages, NOT converting pages - so the Style Guide is here to shake things up!
See how to mix style AND copy to create a user experience which gets a measurable bump in conversions.
[Value: $99] Included in Smash Hit Sales
Whether it’s a DM, PM, page live chat, or zoom call - one of the fastest ways to more sales is by actually talking to your dream customers.
*GASP* I know, it’s like the Gods Of Digital Marketing might die hearing that, but it’s true!
People like to buy from people, not just a page, and it’s amazing how a quick lil’ chat can seal the deal.
And if you want even better conversions? Get someone on a sales call. Expert coach Ali Daniel of Punch Drunk Soul guest stars and shares her signature sales call process (which closed 100% of the calls on her most recent launch!) and I break down how to make busting objections easy-peasy. Your discovery calls will be simple, even fun, with Conversations That Convert!
Chat with confidence when those messages slide into your inbox with these conversational selling hacks which smoothly turn chats into sales.
[Value: $199] Included in Smash Hit Sales
Get ‘use them everywhere’ tips to make your copy irresistible.
Social? For sure.
Emails? You betcha.
Blog posts? Mm-hmm.
ANY page on your website? You got it.
Literally anytime you write something you're gonna use these babies.
They’re like Instagram filters - for words.
[Value: $99] Included in Smash Hit Sales
Every now and then launches don’t go exactly as planned.
Instead of stress eating Nutella, put on some gangsta rap and handle it.
How can you fix it?
I get frantic late-night messages from people I've never heard of begging for a launch SOS and “save our sales!”
This is the exact process I follow which pinpoints the precise issue (there’s 4 biggies) so you know just what to tackle to get your launch making dolla-dolla-bills.
[Value: $197] Included in Smash Hit Sales
Psst… amazing social proof does a lotta selling for you.
Testimonials are the ‘cheat codes’ to conversions. Social proof is literally the ONE THING you can add to any page to universally bump up your sales numbers.
(Everything else is test-worthy, this is a slam-dunk win!)
My private clients follow this step-by-step process for gathering social proof on autopilot - from places you’ least expect!
Right now, there are places you could be gathering social proof which would make more people click the ‘buy’ button… but you’re not.
You’ll see how to plug those holes and stop lining the pockets of competitors JUST because you haven’t gathered those treasures.
It's all out for you in Social Proof That Sells.
Included in Smash Hit Sales!
Get your revenue-boosting bonuses by joining Smash Hit Sales
(And yes, these bonuses have sold as standalone offers - these ain't fictitious prices I’ve pulled outta the air)
Nail your page and sell with confidence
I’ve been doing “launches” waaaaay before anyone called them that
I'd wake up early to send a series of faxes (you read that right) all across the country promoting seminars and training workshops. Talk about the ultra-low-tech version of what I do today!
I’ve done everything from advertising with direct mail, magazines, radio, television, Facebook ads, you name it.
I walked away from a Director of Marketing position to later do my own thang.
And selling? The very THOUGHT of it used to send me shaking in my spaceboots.
But back in October 2008 when the economy was tanking I was lucky to get a job - ANY job - I found myself in sales. I knew I had to figure it out.
And I did.
Now I've written copy powering legendary launches, and in Smash Hit Sales I share my secret sauce.
“Very few people have mastered the gift of communication like Katie Momo"
Rachel Pedersen, The Viral Touch
"Queen Of Social Media"
Questions you might have before joining
How long do I have access for?
As long as Smash Hit Sales Page exists, you’ve got the keys to the castle.
It’ll become more awesome over time and you get ALL program updates - for free!
Can I just try it out?
Since this includes an hour of my time (regularly $1000 alone), this is a final purchase.
If you have any questins whether you're a good fit, email me at firstname.lastname@example.org and we'll chat it out!
Can I purchase it and have someone on my team take the program instead?
Totes! If you have delegated copy to someone else on your integration team, they can go through the content instead of you.
How does the Polish Your Page bonus work?
Once you’ve gone through each section of the sales page guide, you’ll see a form where you can send your Google Doc to me. It sends a notification straight to my iPhone!
I'll spend an hour (or three, depending on which plan you choose) spiffing up the stickiest parts of your page so it sparkles and shines. I'll cover as much as I can in that timeframe.
Then I'll send it back to you!
Please allow for 1 week to receive your Polished Page.
Can I book more time with you?
Yes, if my schedule allows for it you can book more time with me to continue the awesome!
Can't I just hire someone?
Sure. There's copywriters making great money doing exactly what I show you here.
Here's the thing though...
During a launch, stuff comes up you NEVER could have predicted.
EVEN if you've offered this same product or ran this launch multiple times.
Objections and pain points come out of the woodwork, and to reach your goal you’ve gotta face them head on.
If you’ve hired a copywriter - they're GONE by now. They did their job. They took what you gave them, did the work, fulfilled the contract.
But you’re in the middle of open cart and sales are lagging. It’s up to you and your team to make the most of the launch.
You need to be able to…
▶︎ Identify what’s not working
▶︎ Overcome it
▶︎ Change your sales page, pop up, email, webinar script, social posts, ads, whatever it takes to reflect what people need to hear to click ‘Buy Now’
Copy can be the 1 skill standing between you and a successful business.
Even some of the best big-name entrepreneurs out there, like Marie Forleo and Amy Porterfield, studied and wrote their own copy for YEARS before hiring out. They know it’s an essential biz skill that directly influences the amount of money that lands in their account.
This is the real-deal. And I break it down so it’s simple.
Will this work for me if...
Copy isn't some silly ‘latest greatest’ tool everyone goes nuts for till it dies out, like bots or Periscope (remember that?) or whatever the latest shiny marketing object is.
Copy works - always works - because it's powered by tapping into human motivation, and THAT doesn’t change.
Once you know it, you’re good. Go back to Smash Hit Sales every time you need to create a page.
Use these techniques on a page, post, Facebook Live, video… wherever makes sense for what you look to achieve.
It doesn't matter WHAT you do, if you've got an online program to sell - Smash Hit Sales will help you get it into the hands of more people.
Is this right for me?
It’s best if you…
I say at LEAST a couple weeks before you launch (the more lead time, the better - we know how cray-cray things get leading up to the launch!)
Put the work in
Really. This page ain’t gonna write itself right?
With the Polish Your Page bonus you get my million-dollar copy brain on your page, but I need a solid foundation to start from.
Have done #allthethings which comes with launching a product
You know - built an engaged email list, have a sales process (like emails leading to your product or ad funnel), etc etc. All the usual launch activities.
It’s hard to stick a sales page out in the wild of the internet with no sales process and just HOPES someone buys.
You may still be working on all those pieces and that’s cool. It’s just important to know that the sales page is a CRITICAL piece of the sales process but it’s not everything.
So if you’re ready to roll up your sleeves and learn ninja sales copy skills which will serve your business again and AGAIN in years to come - you’re ready for Smash Hit Sales Page!
Let's be honest,
Copy is one of the few skills that has a DIRECT impact on your bank account
And even if you hire out - you need to know how to pull out the stops when push comes to shove.
If you're here, we BOTH know time's ticking down to your launch and you need to get this done.
I'm not gonna put you through the ringer of hype, timers, false urgency
You're stressed out about it enough... and if you don't deal with this it ONLY gets worse the closer to launch you get.
You’re just a couple clicks away from easing that tension and getting the step-by-step plan to a profitable sales page.
All your goals hinge on one thing…
Your awesome product needs to get into the hands of more people
You wanna see other people succeed because your product makes their lives better.
You’ve got #lifestyle goals, whether that’s never setting an alarm again, jet setting around the globe, or somewhere in between.
And you know the more your biz grows, the bigger difference you make.
You need a reliable, repeatable sales process that makes all this possible.
OK my friend you've read my page, now it's time to
Make the most profitable page on your entire site
With Smash Hit Sales Page you...
✓ Confidently create your sales page, step-by-step $1997 value
✓ Sell more with Sales Maximizer $99 value
✓ Design a page that converts with the Style Guide $99 value
✓ Convert sales through livechat or calls $199 value
✓ Get tips 'n' tricks you can use everywhere in Copy Toolbox $99 value
✓ Have a professional edge with a 3 hour page polish $2000 value
That's over $4490 in value - for just $1997!
"Seriously, the copy was so good that our current members asked if they needed to re-signup for the membership."
Paul Pruitt, Photographer Entrepreneur
EVERY EFFORT HAS BEEN MADE TO ACCURATELY REPRESENT OUR PRODUCTS AND THEIR POTENTIAL. EVEN THOUGH THIS INDUSTRY IS ONE OF THE FEW WHERE ONE CAN WRITE THEIR OWN CHECK IN TERMS OF EARNINGS, THERE IS NO GUARANTEE THAT YOU WILL EARN ANY MONEY USING THE TECHNIQUES AND IDEAS IN THESE MATERIALS. EXAMPLES IN THESE MATERIALS ARE NOT TO BE INTERPRETED AS A PROMISE OR GUARANTEE OF EARNINGS. EARNING POTENTIAL IS ENTIRELY DEPENDENT ON THE PERSON USING OUR PRODUCTS, IDEAS, AND TECHNIQUES. WE DO NOT PURPORT ANY OF OUR PRODUCTS TO BE A “GET RICH SCHEME.”
YOUR LEVEL OF SUCCESS IN ATTAINING THE RESULTS CLAIMED IN OUR MATERIALS DEPENDS ON THE TIME YOU DEVOTE TO OUR PROGRAMS, IDEAS, AND TECHNIQUES MENTIONED, YOUR FINANCES, KNOWLEDGE, AND VARIOUS SKILLS. SINCE THESE FACTORS DIFFER ACCORDING TO THE INDIVIDUAL, WE CANNOT GUARANTEE YOUR SUCCESS OR INCOME LEVEL, NOR ARE WE RESPONSIBLE FOR ANY OF YOUR ACTIONS.
MANY FACTORS ARE IMPORTANT IN DETERMINING YOUR ACTUAL RESULTS AND NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE RESULTS SIMILAR TO OURS OR THE TESTIMONIALS OF OUR CUSTOMERS. IN FACT, NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE ANY RESULTS FROM THE IDEAS AND TECHNIQUES IN OUR MATERIAL.