I wanna let you in on a lil’ secret…
You ARE a good writer
… Even if you totally sucked in school. (Actually, especially if you sucked in school!)
What gets an A in school gets a Z in business - as in, zero dollars.
Here’s the dealio yo,
If you can talk, you can write great copy
Betcha have YEARS of experience doing that. Ya? Ya.
That’s cuz copy is conversational, not “propah” writing like you learned in school.
See, the way we talk and the way we’re taught to write are TOTALLY different.
And writing that's “wrong” is oh-so-right
If you put the highest converting copy through Grammarly it would EXPLODE
Screw perfection. In copy, 'bad writing' is the right kinda wrong.
PERFECT IS THE WORST THING YOU COULD DO.
Perfect is boring.
Perfect gets ignored.
Perfect is bad for business.
Ditch the rules (and judgement) and just write. #youvegotthis
Sound like "you" on the page
If your stuff sounds stiff and awk like it was written by a robot...
Or you read what you wrote and think “this sounds nuthin' like me!”...
You’re right. Nobody sounds like that (thank gawd).
When you write like you talk, suddenly YOU SOUND LIKE YOU! Amazeballs
And yeah, don’t censor yo’self… if you say ‘amazeballs’ in real life, you write that shit down. This is where the magic happens.
Doesn’t it feel good to know you’ve had a great copywriter “in you” this whole time?!
It gets even better with this handy hack...
Instead of writing, just say what you wanna say out loud - and write down exactly what you said.
“Next level” this by using your computer or phone‘s dictation function to type it out for you while you talk.
(I’m doing that right now )
Hawt tip - Picture yourself talking to your fav client ever.
It’s sooOOooOOOo much easier to write to just 1 person, plus this instantly makes your writing a hell of a lot more personal (imagine that!)
2 bomb-dot-com reasons to talk to yourself:
It makes your writing conversational 'n fun
It’s SO MUCH FASTER than actual writing since you don’t get bungled up with all those dreary writing rules
Ok coo, we cleared up that silly “I suck at writing” myth
Now, let’s talk about the FIRST thing to write when looking for clients on social. (It’s not what you’d expect)