Instead of ho-hum,
make people feel at home
(so they never wanna leave!)
Straight up, this ain’t your “normal” homepage, friends.
Thank goodness! Cuz normally they do nada.
Instead, this page lovingly walks someone through the first steps of the customer journey so they’re ready to say “YES!”
Your homepage framework...
Highlight the outcome they want
Offer the first step
Connect with their struggle
Shift their perception of the problem
Show your solution
Give a glimpse of the process
Share your track record of success
Prove you’re The One to help
Invite them to take action
And when you do it right, each section can take less time to write than one of those lengthy “Vulnerability Alert” Instagram captions.
But what do you put in each section?
I gotchu, boo…
I show how to create your page step-by-step in
Homepage Hero
The ultimate homepage for
program creators, coaches + service providers that turns browsers to besties in 9 steps!
"One of the best courses I've taken by far!"
Katie truly knows how to teach!
This is not templates and 'mad libs' that may not suit your business and voice.
This is diving straight into the mechanics of copywriting with clear explanations that stay with you.
You not only learn how to write, but also why you need to write your homepage in a specific way.
One of the best courses I've taken by far! You learn a real skill for life.
Don't hesitate to take this course for even a second! (or any of Katie's courses for that matter). She delivers real quality.
Nadia Liapi, Brand Strategist
The zero-drama way to say ‘buh-byeee!’ to site shame for good
HANDS UP if you're excited to stop....
Second guessing everything you write - you know exactly what to say (and where!)
The overwhelm of not knowing what to do
A bad case of ‘Blank Page Syndrome’ and the curse of the blinking cursor…
And it goes way beyond your site
Clearly articulate what you do so you get people excited to join…
Confidently whip up copy that sounds like you and powers your biz…
And genuinely connect with your peeps so they see the REAL difference you’ll make in their life.
Lemme show ya!
Create a powerful page in 9 short lessons
Each comes with a:
Step-by-step video + text tutorial Copy prompt to get you started Checklist to keep you on point ‘See how it works’ example Editable Google Doc framework
Psst... No more Blank Page Syndrome!
Create copy SO GOOD you’ll be “shocked” …and have people excited to work with you
I showed [prospective clients] what I’ve written… and it got them really fired up. I mean REALLY!
I was pleasantly surprised by the response (a bit shocked actually)...
My copy put them in a very receptive state of mind to begin working with me.
Sneak peek...
A dozen strategies to make your page *pop*
3 ways to grab attention in a snap
How to scoop up every (qualified!) lead who lands on your page
How to instantly connect with your dream client in a meaningful way
The “Time Traveler” tip which makes copy feel oh-so-real
Spark the major aha! which makes your competition irrelevant
How to laser-focus on what’s most important to your clients
My gentle ‘Hide And Go Seek’ strategy for more leads
‘Steal Me’ transitions which keep people reading
The “fortune teller” technique which shows their success
How to write an About Me section you LOVE
The 3 ways to create a click-worthy button
Make your call-to-action irresistible with the ‘full meal deal’
Get all that and more so you
Write your page #likeaboss from top to bottom
This course is regularly $249
But right now, get my ENTIRE homepage process for just $99!
You’re just 5 minutes away from writing your site
Students say,
By now you know my story…
As a sales copywriter and launch strategist behind millions of dollars in sales, I've been called the ‘secret weapon’ of many businesses.
My biz was lucky to survive an unfortunate social media mishap where my Facebook page got deleted - because I had a solid presence outside of social.
I love social, but one thing’s for sure babe: it’s just a tool.
So let’s create your ‘biz home base’ that you own
By now you know my story…
As a sales copywriter and launch strategist behind millions of dollars in sales, I've been called the ‘secret weapon’ of many businesses.
My biz was lucky to survive an unfortunate social media mishap where my Facebook page got deleted - because I had a solid presence outside of social.
I love social, but one thing’s for sure babe: it’s just a tool.
So let’s create your ‘biz home base’ that you own
Featured by smart + influential brands
Loved by clients + customers
You also get
Lovingly curated bonuses
That boost your copy here, there + everywhere!
Copy Toolbox
For faster, punchier writing with a kickass dose of personality 
Regularly $99
Social Proof That Sells
Set up your automated system and get customers selling for you
Regularly $27
Must-Have Lead Magnets
'Up' conversions with an irresistible lead magnet 
Regularly $27
Page Style Guide
For a stylish page that's effective and "ridiculously good looking"
Regularly $99
You get over $250 in bonuses alone
(And these are real-world prices, not airy-fairy ‘valued at’ fakery that nobody actually pays)
Questions? Answers!
When do I get access?
I’m a __________, is this for me?
Is this only useful for a homepage?
Is this a final sale?
What if I don’t have a website yet?
Every day people visit your page…
And leave without finding what they need
Are you unintentionally sending them straight into the open arms of your competition?
Yo, they’re visiting your page for a reason.
It’s time to show you’re The One to help them solve that burnin’ problem...
And build a powerful asset which represents (and sells!) your business 24/7...
No matter what weirdness goes on with social, the algorithm, or the changes Zuck made overnight. Plus,
People who visit your site are LEGIT interested
Get REAL leads on your site, compared to junky 'freebie hunter' that ads bring in.
Someone who’s gone outta their way is hella motivated and wants to jump in.
As my client said to me, “the people who find me through my site are the easiest sales I make.”
If you've made it here, it's a sign...
You're ready to create your page!
With this quickie course you will...
Build your page with a clear section-by-section roadmap 
Crank it out in a day, or split it up over a few short sessions (however you work best!) Structure your page so everything has a purpose - and is in the right spot to do the job Make every damn word work for you. (No dangerous filler copy that FEELS like it says something - but actually confuses and alienates people) Add pizzazz and personality so you stand out in the sea of sameness from “all the other ________” who do the same thing Give people confidence to move forward since they “see” what it’s like to work with you Style and format your page so it looks good AND converts leads... while you wear your fav (unstylish) stretched-out black leggings
Get it all for $249
Just $99!
EVERY EFFORT HAS BEEN MADE TO ACCURATELY REPRESENT OUR PRODUCTS AND THEIR POTENTIAL. EVEN THOUGH THIS INDUSTRY IS ONE OF THE FEW WHERE ONE CAN WRITE THEIR OWN CHECK IN TERMS OF EARNINGS, THERE IS NO GUARANTEE THAT YOU WILL EARN ANY MONEY USING THE TECHNIQUES AND IDEAS IN THESE MATERIALS. EXAMPLES IN THESE MATERIALS ARE NOT TO BE INTERPRETED AS A PROMISE OR GUARANTEE OF EARNINGS. EARNING POTENTIAL IS ENTIRELY DEPENDENT ON THE PERSON USING OUR PRODUCTS, IDEAS, AND TECHNIQUES. WE DO NOT PURPORT ANY OF OUR PRODUCTS TO BE A “GET RICH SCHEME.”
YOUR LEVEL OF SUCCESS IN ATTAINING THE RESULTS CLAIMED IN OUR MATERIALS DEPENDS ON THE TIME YOU DEVOTE TO OUR PROGRAMS, IDEAS, AND TECHNIQUES MENTIONED, YOUR FINANCES, KNOWLEDGE, AND VARIOUS SKILLS. SINCE THESE FACTORS DIFFER ACCORDING TO THE INDIVIDUAL, WE CANNOT GUARANTEE YOUR SUCCESS OR INCOME LEVEL, NOR ARE WE RESPONSIBLE FOR ANY OF YOUR ACTIONS.
MANY FACTORS ARE IMPORTANT IN DETERMINING YOUR ACTUAL RESULTS AND NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE RESULTS SIMILAR TO OURS OR THE TESTIMONIALS OF OUR CUSTOMERS. IN FACT, NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE ANY RESULTS FROM THE IDEAS AND TECHNIQUES IN OUR MATERIAL.
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