Maybe you're wondering,
BUYERS. Buyers read it.
Waaaaait, that was just for effect…
*awkwardly pics mic up*
Anyway, you need to...
1. You get what they’re struggling with.
2. You get what they want.
When you reflect those 2 things on the page, *DING DING DING!*
It’s a sure sign you’re The One to help them.
Aaaaaaand how do you do that? Words, baby!
That’s why you can’t have a flaky homepage with just some pretty brand photos.
Your photos are gorge (really!) but unless you’re a photographer, that’s not what makes people connect and get ready for the next step.
Speaking of next steps, we’re getting into HOW to get someone to take that ’next step’ with you!