Here's how to
Sound like "you" on the page
If your stuff sounds stiff and awk like it was written by a robot...
Or think “this sounds nuthin' like me”...
You’re right. Nobody sounds like that (thank gawddddd!)
When you write like you talk, suddenly YOU SOUND LIKE YOU! Amazeballs
And yeah, don’t censor yo’self… if you say ‘amazeballs’ in real life, you write that shit down. This is where the magic happens.
Doesn’t it feel good to know you’ve had a great copywriter “in you” this whole time?!
Use this sweet shortcut...
Instead of writing, just say what you wanna say out loud - and write down exactly what you said.
“Next level” this by using your computer or phone‘s dictation function to type it out for you while you talk.
(I’m doing that right now )
Hawt tip - Picture yourself talking to your fav client ever.
It’s sooOOooOOOo much easier to write to just 1 person, plus this instantly makes your writing a hell of a lot more personal (imagine that!)
2 bomb-dot-com reasons to talk to yourself:
It makes your writing conversational 'n fun
It’s SO MUCH FASTER than actual writing since you don’t get bungled up with all those dreary writing rules
Ok coo, we cleared up that silly “I suck at writing” myth
Now, let’s talk about how to get your dream client's attention the SECOND they land on the page (you'll love this headline hack!)
Continue to part 4 of 7