Launches are extraordinarily good at 1 thing...
Attracting the right people.
We can let go of expecting a launch to do EVERYTHING with fresh leads (attracting, preparing, selling), and instead let it shine at what it does best: lead generation.
Plus, your Ready To Buys won’t leave empty handed. They'll happily buy straight away like any ol' launch.
Just this simple yet significant shift allows so much to fall into place...
The stress and FOMO disappears
You show up and have fun, prioritizing connection and sharing your genius instead of freaking out over “pitching”
The pressure's off since you've got a sales process beyond the launch
People really connect with you, since they see you 'in the zone' and doing what you love... teaching!
When you show up in your most confident energy – whether that’s quiet and calm, or energetic and boisterous - people feel that. It’s REAL.
Even when people don’t buy right away, they still make massive strides in the buying journey.
The real magic happens after the launch - and that's what most people miss
When a launch wraps up, most entrepreneurs feel they need to “give people a break” after pummeling them with their offer...
The excited hubbub in the Facebook group becomes a ghost town...
Emails don’t go out for weeks - even months.
(Or it’s sporadic fluff which doesn't move people through the customer journey)
Next thing they know, it's launch time again - and people only hear from them when they’re in selling mode. *gulp*
When this happens, all the beautiful connection and momentum built during the launch comes to a screeching halt.
It’s the fastest way to turn warm leads ice-cold.
We can’t write them off as “people who didn’t buy”
Or let them cool off by going radio silent.
The launch forged one of the most powerful forces in business: a relationship with highly-qualified people.
It’s an honor to have that level of attention and connection.
Now it’s our duty to guide them to the next step - on their terms.
Best part? You literally get better buyers
No more people who fall off the bandwagon because they bought out of hype and FOMO - they’re here to “do the work”.
No more feeling like you‘re putting more into this than they are and draaaaaaging them along - they’re motivated and committed.
They get brag-worthy results and are an absolute joy to work with.
Everyone you work with becomes a “favorite client” because you call in people who are the best fit (and strategically turn off people who aren’t a match).
It's time to talk about how to fix your launch, for good.
Next: The missing piece of your launch
Part 5 of 6