I wanna let you in on a lil’ secret…
… Even if you totally sucked in school. (Actually, especially if you sucked in school!)
What gets an A in school gets a Z in business - as in, zero dollars.
Here’s the dealio yo,
Betcha have YEARS of experience doing that. Ya? Ya.
That’s cuz copy is conversational, not “propah” writing like you learned in school.
See, the way we talk and the way we’re taught to write are TOTALLY different.
If you put the highest converting copy through Grammarly it would EXPLODE
Screw perfection. In copy, 'bad writing' is the right kinda wrong.
PERFECT IS THE WORST THING YOU COULD DO.
Perfect is boring.
Perfect gets ignored.
Perfect is bad for business.
Ditch the rules (and judgement) and just write. #youvegotthis
Next you'll learn a super-simple hack for sounding natural and totes 'you' (it can even help you write faster! )
Continue to part 3 of 7